About us
Serving Up Content Fresh and Hot!
“We’re Popcorn Digital, and we believe that even the smallest concept can burst into something extraordinary. We specialize in nurturing kids’ and family brands from a concept of an idea to a full-blown digital sensation—combining creative storytelling, data insights, and expert strategy to help you captivate audiences and achieve global reach. Let us help transform your spark of inspiration into a powerful, lasting brand presence.“
Matt Lieberman
CEO
Meet our team
Popcorn Digital is a leading kids’ and family content producer and YouTube network that specializes in building digital brands from the ground up. Founded by CAKE in 2016, our team combines creativity, strategy, and hands-on expertise to help IP owners connect with audiences worldwide.
We’re led by Matt Lieberman, a seasoned YouTube content producer with over a decade of experience in digital media. Matt’s passion for animation, audience development, and emerging technologies has delivered over 1M followers and 500M views for clients like Warner Bros Discovery, FOX Entertainment, and Group Nine Media.
At Popcorn Digital, we know how to transform episodic content into compelling, high-performing videos that captivate and grow audiences. Whether you’re looking to establish a new online presence or revitalize an existing brand, we’re here to guide you every step of the way.
A piece of CAKE
Popcorn Digital was founded by CAKE, a leading kids’ entertainment specialist known for producing and distributing award-winning children’s content around the globe. Leveraging CAKE’s deep industry expertise, Popcorn Digital combines creative storytelling with a data-informed approach to help IP owners thrive in the digital space. From script to screen to social, our partnership with CAKE gives us a unique edge in growing beloved kids’ brands online.
Want to work with us?
Here’s a breakdown of how we approach projects and how we make magic happen.
01. Book a discovery call
We start by getting to know you—your brand’s story, goals, and challenges. Think of it as a relaxed conversation where we gather all the insights we need to tailor our approach to your unique project.
02. Scope and quote
Next, we translate your needs into a clear plan. We outline deliverables, timelines, and costs in a transparent quote, so you’ll know exactly what to expect before we dive into the work.
03. Research and writing
Our team then conducts in-depth research on your audience and competitors. We develop scripts, storyboards, or strategic documents that lay the foundation for compelling and effective content, always refining it based on your feedback.
04. Launch
With everything polished and approved, we launch your content. But our partnership doesn’t end there—we continue to monitor performance, optimize results, and provide ongoing support to ensure your success in the ever-evolving digital landscape.
Let’s go!
Get in touch and make your content pop!