Angry Birds
Angry Birds is one of the world’s most beloved entertainment brands, known for its iconic characters, playful humor, and vibrant community.
The Challenge
In 2017, Angry Birds partnered with Popcorn Digital to deepen fan engagement, expand brand experiences, strengthen the community, and reach new audiences via the Angry Birds YouTube channel.
The Strategy
Popcorn Digital used a tailored, step-by-step cyclical approach:
- Planning: A two-year strategy defining the YouTube channel’s role in the broader brand ecosystem, with a detailed plan to leverage YouTube opportunities for exponential brand awareness.
- Optimizing: Managing existing content, executing a targeted programming strategy, and analyzing brand and audience trends to build viewership.
- Creating: Using insights to develop new, original YouTube shows to fulfill fan appetites, attract new viewers, and strengthen Angry Birds’ presence.
The Result
Four original YouTube series were launched, and the channel achieved unprecedented growth.
