Cracké
Cracké is a slapstick comedy series starring an anxious ostrich dad who goes to hilarious lengths to protect his precious eggs. Though it had already garnered a loyal following, the channel had stagnated. With new episodes on the way, we saw an opportunity to bring the channel back to life!
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Services
Channel management, Digital Strategy, Channel Restoration
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The Challenge
Despite Cracké’s existing popularity, the brand lacked a cohesive digital strategy to tap into YouTube’s vast audience. The goal was to optimize channel performance, increase watch time, and maximize revenue—all while preserving the show’s unique humor and charm.
The Strategy
Popcorn Digital developed a multi-pronged approach to revitalize the Cracké channel and boost engagement:
Approach to Revitalization:
- Channel Audit & Rebranding – Refreshed thumbnails, metadata, and playlists to align with YouTube’s evolving best practices and ensure brand consistency.
- Tailored Programming – Studied viewership patterns and content preferences to focus on YouTube Shorts, tripling weekly uploads, and adding targeted livestreams.
- Content ID – Claimed unauthorized reuploads to reclaim momentum and revenue.
The Result
The Cracké channel experienced phenomenal growth after our strategic overhaul:
