Oscar’s Oasis
Oscar’s Oasis is a slapstick, non-dialogue comedy starring a lonely lizard navigating a harsh desert environment. Before partnering with Popcorn Digital, the show had racked up over 630 million views and 95.5 million hours watched—but all through user-generated content (UGC).
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Services
Channel management, Original Content
Visit Project
The Challenge
With fans uploading episodes themselves, Oscar’s Oasis lacked an official channel to manage the brand and harness its massive audience. The mission: build a central YouTube destination, convert UGC traffic to the official channel, and boost both reach and revenue.
The Strategy
Popcorn Digital used a tailored, step-by-step approach:
Analyzing Fan-Uploaded Content
- Mapped out the main UGC channels to identify optimal video length, themes, and the most engaged territories.
- Gathered insights on thumbnail styles, timestamps, and patterns contributing to high view counts
Defining Clear Goals & Gaps
- Used research findings to set KPIs for the new official channel.
- Created unique compilations and visuals to stand out from existing fan-uploaded content.
Step-by-Step Programming & Branding
- Employed strong branding, frequent uploads, and extended episode compilations to outpace fan channels.
- Introduced themed collections (Summer, Halloween, Best Moments) to keep content fresh and seasonally relevant.
The Result
The Oscar’s Oasis Official Channel achieved impressive milestones:
